CFP—You Are What You Post: Food and Instagram

Call for papers — You Are What You Post: Food and Instagram

Emily Contois

In the beginning, critics pegged Instagram as the site for polaroid-shaped pictures of brunch and babies. Its presumedwhiteness, feminization, and superficial consumerism have been slow to draw sustained scholarly attention compared with Facebook and Twitter, despite the fact that by mid-2018, the image-based social media platform had topped one billion users worldwide. Now an extensive and heterogeneous visual ecosystem, Instagram’s unique relations between food and media—and the broader cultural significance of these dynamics—warrant critical scrutiny.

How does the “social photography” (Manovich 2014) of Instagram mediate ideas about food, eating, health, and nutrition? How does food intersect with diverse performances of identity, including celebrity, in the digital vernacular of posting photos with significant frequency? Considering more than 70% of American businesses are estimated to engage with the platform, how does the visual economy of Instagram participate in and reshape food and restaurant brand development and marketing? How does Instagram’s rapid…

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